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Dogma

is embedded into the human condition.

We are taught what processes worked for our ancestors and we observe those same processes being utilized by others around us. Accordingly, more often than not, we follow suit. Ditching Dogma is about creativity, innovation, and thinking differently: not accepting the notion that we should do things simply because "that's how they've always been done," rewarding those who take risks while casting away notions of traditionalism.